What leaders can learn from Villar and Noynoy

The race is closer than ever. Noynoy started strong but it seems Villar is catching up. You might ask why? It is very simple that every preacher must understand this.

STORIES SELL.

Manny Villar has a story. Noynoy has none.

Villar is a poor boy from a poor family. From being Tondo boy – with determination and hardwork – he made it big time. He tells us a story that inspires Filipinos to dream and work on their dreams and they could be the next Manny Villar.

Noynoy – no story. Just facts. Son of Ninoy and Cory. Brother of Kris and Uncle of Baby James. People can relate to his parents. The story of Ninoy and Cory have inspired people and attracted votes for Noynoy but unless Noynoy tells a story the people won’t follow.

FACTS TELL BUT STORIES SELL.

As a pastor who preaches every week – we are given an opportunity to preach the absolute truth. Filipinos believe in the Bible. They profess their faith in God but most of them are not in church because we have failed to share a story out of the facts of Scripture and God. We have made the most exciting and life changing truth of the WORD unrelatable.

So next time you see children singing Villar’s campaign jingle – let’s be reminded that FACTS TELL but STORIES SELL.

Here is Manny’s story and compare it to Noynoy’s Ad

This entry was posted in COMMUNICATION AND PREACHING, marketing and tagged , , , , . Bookmark the permalink.

17 Responses to What leaders can learn from Villar and Noynoy

  1. Faye Chan says:

    Stories indeed sell. But what people do not know is that not all stories are true. They are twisted in order to be appealing to its readers or audience. That’s what advertising is all about. Especially during campaigns for election.
    Unless our people are smart enough, Philippines will always remain a third world country. Why? Because they are gullible and prefer MONEY over INTEGRITY!
    Stories are sometimes FICTION. Facts are TRUTHS!

  2. Len says:

    galing! indeed! personal testimonies are powerful.

  3. Dennis says:

    @ faye: precisely. That is what Noynoy needs to do something to communicate the facts in a story form or people might not be able to understand. People generally loves listening to stories. Great leaders are story tellers. They have to learn how to communicate what is on their minds.

  4. Dennis says:

    hi everyone: The blog is not a political campaign. It is an example – just clearing it up before I get misinterpreted. I’ll vote for Jesus if that is what you are asking.. hehe

  5. Pingback: On why the Government is Failing | Clueless Church Planter

  6. Richmond says:

    Jesus knew stories sell, that’s why he teaches in parables…

  7. Jean R. Javier says:

    I like what Kourtney said : “the people get the government they deserve”.

  8. Jessie Floren, CEBU says:

    You not suggesting to limit our choice to both, right?

  9. MsLee says:

    hi ptr. dennis!
    i would like to vote for Jesus too but He is not among the candidates. =p no prob, clear on your stand about that.
    thank you ptr. for this ray of light.
    God bless!

  10. Tofu (Makati) says:

    By the way, Villar claims his brother died because they were too poor to care for him. They were nine children in the family, could afford to eat canned corned beef and were enrolled in private schools. Can you believe that they could not afford health care? — Billy Esposo

    VILLAR SAID: “Naranasan mo na bang mamatayan ng kapatid dahil wala kang parang pampagamot?”

    TRANSLATION: “Have you experienced your brother died because he didn’t have medicine?”

    NOYNOY SAID: “Naranasan mo na bang mamatayan ng ama para sa kalayaan ng mga Pilipino?”

    TRANSLATION: “Have you experienced your father died for the freedom of the Filipinos?”

  11. louie elep says:

    magaling talaga gumawa ng istorya si manny villar!

  12. Warhammer says:

    Anyone remember Villar’s ad w/ Michael V in character as someone who wants to put up a beauty salon? Remember Villar’s answer?

    “Pag-aralan mong mabuti ang kakompetensiya mo at higitan mo pa.” (Study your competition and exceed what they’ve done.) Or words to that effect.

    Well, at least we know Villar follows his own advice. Here’s how (the words I place here are not necessarily the exact words, but they convey the meaning to what I want to point out):

    1) Bro. Eddie’s campaign jingle has the line: “Sino pang may malasakit at pag-ibig sa bansa, Eddie ako!” Villar’s jingle with the “poor street children”: Si Villar ang may tunay na malasakit sa bayan.

    2) Gibo’s spiel in one of his earliest campaign infomercials if not the first campaign infommercial: “Gusto kong makita na ang bawat isa ay may trabaho.” Then along comes “Visions of Villar” saying his vision is to see people out of poverty through “a job for every Filipino who wants work.”

    3) Binay’s ad: “Namatay ang nanay ko dahil sa sakit, wala kaming maipambili ng gamot.” Villar’s response: “Naranasan niyo na bang mamatayan ng kapatid? Ako, oo.”

    See the pattern here? Absolutely no originality!

    What disturbs me is that this is a similar pattern to that found in the book of Exodus:

    1) Aaron’s staff becomes a snake. “And the Egyptian magicians also did the same things by their secret arts.” (Ex 7:10,11)

    2) Aaron stretches his hands across the Nile and the river turns to blood. “But the Egyptian magicians did the same things by their secret arts.” (Ex 7:20-22)

    3) Aaron stretches his hands over the waters of Egypt and the frogs came up and covered the land. “But the Egyptian magicians did the same things by their secret arts.” (Ex 8:6,7)

    Only in the next plague were the magicians of the Pharaoh unable to copy/duplicate God’s miracle.

  13. Pingback: Why some stories work and some don’t | Clueless Church Planter

  14. lamumar says:

    pastor kung ako po ang masusunod… si Wise Lee ag iboboto ko. salamat po

  15. Lolay says:

    Of course facts are more reliable than stories because it’s very easy to make up stories. I’m not saying Villar made up all his “paawa” stories but I don’t doubt he exagerrated them. At least the Aquino’s life is like an open book and Noynoy, no matter what you or anybody says, is incorruptible which means that’s how much he loves his country. Villar on the other hand wasted so much money and then claims he’s for the poor. Villar is going to do whatever it takes to become the president and that’s very scary.

  16. mik says:

    we are scared that if villar wins, we will end up with another corrupt government since he wasted so much money and consequently might use the position to regain what he lost.. While if Noynoy wins, no worries because he is brought up with great values. Question is… If Noynoy swears “hindi ako magnanakaw..” How can he assure us that people who would be working under his leadership will not be corrupt as well? Is he the kind of person who can motivate even the most greedy of politicians? Does he have what it takes to totally prevent corruption? i don’t think so.. What happened to the cojuangcos and hacienda luisita? was he able to take control? I just happen to be a scholar of villar.. raised by a poor family also.. so even as a student I already saw where the people’s taxes go, I benefited from your money through Villar. And now, as I am driving my own car from cavite to makati, I can easily say that somehow, my taxes allowed me to travel from my house to makati in just 1 hour. So there you go..

  17. earth007 says:

    this is mine too: they have both stories… but how about their capabilities to do something for others… what are the things they’ve done (positive things), remember that Jesus thought us to focus on positive things and also He used unworthy people to do His mission… I will vote what i have discerned, after someone won, i will continue care and pray for the good of all. God Bless Us All.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>