It is not enough to have a good story – it must live up to what you are telling the people.
Stories with integrity last long. Stories without integrity backfires all the time.
I blogged about Villar and Noynoy yesterday and got an avalanche of comments from people defending Villar or Noynoy but that wasn’t even the point.
Some people started giving facts about Villar’s anomalies and Noynoy’s credentials. Everybody knows the fact but FACTS though important is not as sticky as crafting a story.
Let us take the claim of Christians that...

